Swatch Click Event | Rubik Variant Images & Swatch

Overview

Rubik Variant Images & Swatch dispatches a custom JavaScript event whenever a user selects a variant option. This allows you to integrate with analytics, tracking systems, or run custom functionality when a swatch is clicked.

The event fires for all swatch types: image swatches, pill/text swatches, and dropdowns.

Event name

rubik-swatch-clicked

How to listen

document.addEventListener('rubik-swatch-clicked', function(e) {
    console.log('Swatch clicked:', e.detail);
});

Event detail properties

Property	Type	Description
`optionName`	string	The variant option category (e.g., "Color", "Size")
`optionValue`	string	The selected variant value (e.g., "Black", "40")
`optionValueId`	string or null	Shopify's identifier for the selected option value, useful for API calls
`element`	HTMLElement	The clicked DOM element (radio input or select), useful for UI modifications

Example: log all swatch clicks

document.addEventListener('rubik-swatch-clicked', function(e) {
    console.log('Swatch Clicked!', {
        optionName: e.detail.optionName,
        optionValue: e.detail.optionValue,
        optionValueId: e.detail.optionValueId,
        element: e.detail.element
    });
});

Example: Google Analytics integration

document.addEventListener('rubik-swatch-clicked', function(e) {
    if (window.gtag) {
        gtag('event', 'swatch_click', {
            option_name: e.detail.optionName,
            option_value: e.detail.optionValue,
            option_value_id: e.detail.optionValueId
        });
    }
});

Example: custom tracking endpoint

document.addEventListener('rubik-swatch-clicked', function(e) {
    fetch('/api/track', {
        method: 'POST',
        headers: { 'Content-Type': 'application/json' },
        body: JSON.stringify({
            event: 'swatch_click',
            option_name: e.detail.optionName,
            option_value: e.detail.optionValue,
            timestamp: Date.now()
        })
    });
});

Example: highlight selected option name

document.addEventListener('rubik-swatch-clicked', function(e) {
    // Update a custom element on your page with the selected value
    var display = document.getElementById('selected-variant');
    if (display) {
        display.textContent = e.detail.optionName + ': ' + e.detail.optionValue;
    }
});

Variant ID changed event

In addition to the swatch click event, the app also dispatches a rubik-variant-id-changed event whenever the selected variant ID changes. This is useful when you need the resolved Shopify variant ID rather than individual option values.

document.addEventListener('rubik-variant-id-changed', function(e) {
    console.log('New variant ID:', e.detail.variantId);
});

Property	Type	Description
`variantId`	number	The Shopify variant ID for the newly selected combination

Debugging

Paste this snippet into your browser console to see all event data when clicking swatches:

document.addEventListener('rubik-swatch-clicked', function(e) {
    var d = e.detail;
    alert(
        'Swatch Clicked!\n\n' +
        'optionName: ' + d.optionName + '\n' +
        'optionValue: ' + d.optionValue + '\n' +
        'optionValueId: ' + d.optionValueId + '\n' +
        'element: ' + d.element.tagName
    );
    console.log('rubik-swatch-clicked:', d);
});

Technical notes

The event bubbles up the DOM tree (bubbles: true), so you can listen on document or any parent element.
The event only fires when both optionValue and optionName are available.
All data is already available in memory, so no additional network requests are made when the event fires.
The event fires for radio-based swatches (image and pill) and dropdown selects.

Related guides

Custom CSS reference: customize swatch appearance with CSS variables
Supported themes: full list of compatible Shopify themes

Swatch Click Event Rubik Variant Images & Swatch